Boost Your Knowledge
Boost Your Confidence
Boost Your Impact
Your education hub for everything to do with swimming and teaching
From formal Swim England Qualifications to flexible learning through knowledge boosts — Water Safety Matters helps you grow your skills, your confidence, and your impact in and around the water.
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Swim England Qualifications
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Promoting knowledge, confidence, and safety — worldwide.
At Water Safety Matters, knowledge is shared in a simple, useful, and honest way.
Our Knowledge Boost Series is built around that belief — short, practical insights designed to make you think, ‘I wish I’d known that sooner.’
As an education hub, we make learning easy and accessible — because we know people are busy. Not everyone has time for endless courses or complicated CPDs. Sometimes you just need honest, straightforward information that helps you do your job better, feel more confident, or see something in a new way.
Being an education hub is also about leading by example — setting standards, raising expectations, and sharing knowledge in ways that inspire others to pass it on.
Through our partnership with Cobra Sports Services, a Swim England–approved training centre, we deliver formal SEQ qualifications across the UK and Dubai, combining flexible professional learning with internationally recognised qualifications.
Meet Lou
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Lou’s Free Boosts
Hello, I’m Bob, the Water Safety Matters mascot and I’m here to spread the word about water safety. You’ll see me pop up whenever there’s an important fact or statistic concerning water safety.
Research has proven that wearing a life jacket can increase your chances of survival by up to four times if you’re immersed in cold water.
Learning how to float could save your life in an emergency.
Many people who enter the water do not plan to do so, rescuing a pet is one of the main causes of drowning.
In the UK, over 300 people a year die due to drowning.
1.2 million adults in the UK cannot swim.
Cold water shock is a sudden and intense physiological response that occurs when the body is exposed to cold water.